{"title":"Premium Apparel","description":"","products":[{"product_id":"team-uk-tee","title":"elitefts TEAM UK Tee","description":"\u003cp\u003e\u003cspan style=\"font-size: medium;\"\u003e\u003cstrong\u003eelitefts TEAM UK Tee\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUK EXCLUSIVE\u003c\/strong\u003e: The Team UK shirt lets everyone know you are with elitefts!\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIntroducing our premium 100% ringspun combed cotton T-shirt, the epitome of comfort and quality. Made with meticulous attention to detail, this T-shirt is designed to exceed your expectations.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% ringspun combed cotton with a weight of 145 gsm, this T-shirt offers a luxurious feel against your skin while ensuring breathability and durability. The fabric's tight weave provides a solid foundation for the transfer, making it adhere better than other tees.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 1x1 baby ribbed collar, this T-shirt offers a refined and stylish look. The collar adds a touch of sophistication to the overall design, elevating your style effortlessly. Additionally, the taped neck and shoulders provide extra durability, ensuring that this T-shirt maintains its shape wash after wash.\u003c\/p\u003e\n\u003cp\u003eFeaturing side seams, this T-shirt offers a flattering fit that complements your body shape. It embraces your physique naturally, providing a comfortable and confident wearing experience. The twin needle sleeves and hem not only enhance the durability of the garment but also add a subtle aesthetic detail.\u003c\/p\u003e\n\u003cp\u003eOur 100% ringspun combed cotton T-shirt is the perfect choice for those who seek comfort, style, and longevity. The superior transfer adherence ensures that any designs or graphics stay vibrant and intact for a long time. Whether you're looking for a casual everyday tee or a canvas to showcase your unique artwork, this T-shirt is up to the task.\u003c\/p\u003e\n\u003cp\u003eUpgrade your wardrobe with our premium T-shirt, where superior materials, expert craftsmanship, and attention to detail come together. Experience the ultimate combination of comfort, durability, and style. Choose our 100% ringspun combed cotton T-shirt and redefine your standards of excellence.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan class=\"gmail-Apple-tab-span\"\u003e\u003cspan class=\"gmail-Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e•\u003cspan class=\"gmail-Apple-tab-span\"\u003e\u003cspan class=\"gmail-Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003eElitefts Values: Aligns with the elitefts commitment to quality and the mantra of Live, Learn, Pass on.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.elitefts.co.uk\/media\/wysiwyg\/Next_Level_Size_conversions.png\" alt=\"\" width=\"580\" height=\"186\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"EliteFTS UK","offers":[{"title":"S","offer_id":53690939081035,"sku":"A-TEAMUKTEE-BLK-S","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53690939113803,"sku":"A-TEAMUKTEE-BLK-M","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53690939146571,"sku":"A-TEAMUKTEE-BLK-L","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53690939179339,"sku":"A-TEAMUKTEE-BLK-XL","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53690939212107,"sku":"A-TEAMUKTEE-BLK-2XL","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53690939244875,"sku":"A-TEAMUKTEE-BLK-3XL","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/1308\/6027\/files\/team_uk_-_heather_black_tee_6.png?v=1761070893"},{"product_id":"elitefts-sherpa-lined-checked-jacket","title":"elitefts Sherpa Lined Checked Shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=H96MAKJ]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"H96MAKJ\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eelitefts Sherpa Lined Checked Shirt\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eIntroducing our elitefts Crescent Embroidered Cosy Comfort Flannel Jacket - the perfect blend of warmth, style, and functionality to keep you snug during chilly days. Crafted with the utmost attention to detail, this jacket is designed to be your go-to choice for outdoor adventures, casual outings, and everything in between.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cbr\u003eMade from 100% cotton flannel, our jacket offers a soft and comfortable feel against your skin. The 190 gsm fabric weight strikes the ideal balance between insulation and breathability, ensuring you stay comfortable in a variety of temperatures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarmth Meets Style:\u003c\/strong\u003e\u003cbr\u003eThis jacket features a polyester sherpa lining in the body, providing exceptional warmth without sacrificing style. The contrasting polyester taffeta lined padded sleeves not only offer added insulation but also bring a touch of sophistication to your look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Design:\u003c\/strong\u003e\u003cbr\u003eThe button-up front not only adds a classic touch to the jacket but also allows for easy wear and removal. With two chest pockets, complete with button-down flaps, you'll have convenient storage space for your essentials while maintaining a polished appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Fit:\u003c\/strong\u003e\u003cbr\u003eOur Cosy Comfort Flannel Jacket comes with adjustable button cuffs, allowing you to tailor the fit to your liking. Whether you prefer a snug fit or a bit more room to layer, this feature ensures you'll always feel comfortable.\u003c\/p\u003e\n\u003cp\u003eEmbrace the cool weather in style and comfort with our Cosy Comfort Flannel Jacket. Its timeless design, high-quality materials, and thoughtful details make it a versatile addition to your wardrobe. From crisp autumn strolls to cosy winter evenings, this jacket is your ideal companion.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/1308\/6027\/files\/Screenshot_2026-06-16_at_18.52.07.png?v=1781632404\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EliteFTS UK","offers":[{"title":"RED \/ S","offer_id":53690950615371,"sku":"A-SHERPAPLJACK-RED-S","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"RED \/ M","offer_id":53690950648139,"sku":"A-SHERPAPLJACK-RED-M","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"RED \/ L","offer_id":53690950680907,"sku":"A-SHERPAPLJACK-RED-L","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"RED \/ XL","offer_id":53690950713675,"sku":"A-SHERPAPLJACK-RED-XL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 2XL","offer_id":53690950746443,"sku":"A-SHERPAPLJACK-RED-2XL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 3XL","offer_id":53690950779211,"sku":"A-SHERPAPLJACK-RED-3XL","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"BLUE \/ S","offer_id":53690950811979,"sku":"A-SHERPAPLJACK-BLUE-S","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ M","offer_id":53690950844747,"sku":"A-SHERPAPLJACK-BLUE-M","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ L","offer_id":53690950877515,"sku":"A-SHERPAPLJACK-BLUE-L","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ XL","offer_id":53690950910283,"sku":"A-SHERPAPLJACK-BLUE-XL","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"BLUE \/ 2XL","offer_id":53690950943051,"sku":"A-SHERPAPLJACK-BLUE-2XL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 3XL","offer_id":53690950975819,"sku":"A-SHERPAPLJACK-BLUE-3XL","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/1308\/6027\/files\/uk-flannels-combo.jpg?v=1761071055"},{"product_id":"eliteftstm-tagline-premium-tee","title":"elitefts Tagline Premium Tee","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTagline - \u003cspan class=\"main-fl\"\u003e\u003cem\u003enoun\u003c\/em\u003e\u003c\/span\u003e \u003cspan class=\"pr\"\u003e\\\u003cspan class=\"unicode\"\u003eˈ\u003c\/span\u003etag-\u003cspan class=\"unicode\"\u003eˌ\u003c\/span\u003elīn\\ - a phrase or catchword that becomes identified or associated with a person, group, product, et cetera, through repetition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"pr\"\u003eThe tagline sets the stage for the whole experience - whether you're talking about a company, a movie, a novel, or something else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWithout the tagline, the skinny and\/or obese, untrained people always ask me when I'm wearing my favorite shirt, \"What the hell is elitefts?\"\u003c\/p\u003e\n\u003cp\u003eElite Foot? Elite Feet? Eli Tefts? Who is Eli? What does he do? What is elite?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThankfully, now we've got the tagline - What does elitefts do? We educate and outfit the strongest athletes in the world.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuestion(s) answered.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"pr\"\u003eSome other great taglines for your trouble:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Work sucks.\" - Office Space\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"If at first you don't succeed, lower your standrds.\" - Tommy Boy\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eA wardrobe essential, reimagined in a premium tri-blend fabric.\u003cspan\u003e This lightweight 160gsm tee is crafted from a unique 50% polyester, 25% viscose and 25% cotton blend, giving it an incredibly soft touch and a smooth, refined feel against the skin. The fashion-fit cut keeps things modern and flattering, while the ribbed collar and taped neck ensure the shape holds wash after wash. Finished with side seams for a clean silhouette, twin needle stitching for lasting durability, and an unbranded size label for a polished, retail-ready look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/www.elitefts.co.uk\/media\/wysiwyg\/Next_Level_Size_conversions.png\" alt=\"\" width=\"580\" height=\"186\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"EliteFTS UK","offers":[{"title":"S","offer_id":53690954973515,"sku":"A-PTAGLINE-S","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53690955006283,"sku":"A-PTAGLINE-M","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53690955039051,"sku":"A-PTAGLINE-L","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53690955071819,"sku":"A-PTAGLINE-XL","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53690955104587,"sku":"A-PTAGLINE-2XL","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53690955137355,"sku":"A-PTAGLINE-3XL","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/1308\/6027\/files\/tultex-tee-tagline-c-blk_1.jpg?v=1761071093"},{"product_id":"eliteftstm-signature-heavy-hood","title":"elitefts Signature \"HEAVY\" Hood","description":"\u003cstyle\u003e#html-body [data-pb-style=Q6F6HRJ]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"Q6F6HRJ\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eelitefts Signature Heavy Hood\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space-collapse: preserve; margin-bottom: 16px; word-break: break-word; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; font-size: 16px;\"\u003e\u003cspan style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; white-space-collapse: collapse;\"\u003eElitefts Signature Heavy Hoodie: Built for Comfort and Performance\u003c\/span\u003e\u003cbr style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; white-space-collapse: collapse;\"\u003e\u003cspan style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; white-space-collapse: collapse;\"\u003eThe Elitefts Signature Heavy Hoodie is the ultimate in comfort and warmth, built to withstand your toughest workouts and everyday wear.\u003c\/span\u003e\u003cbr style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; white-space-collapse: collapse;\"\u003e\u003cbr style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; white-space-collapse: collapse;\"\u003e\u003cspan style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; white-space-collapse: collapse;\"\u003eCrafted from a premium 450gsm cotton faced fabric, this hoodie is heavyweight and durable, keeping you warm during chilly mornings or post-workout cool downs. The brushed back fleece provides a luxurious soft feel against your skin, making it perfect for all-day comfort.\u003c\/span\u003e\u003cbr style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; white-space-collapse: collapse;\"\u003e\u003cbr style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; white-space-collapse: collapse;\"\u003e\u003cspan style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; white-space-collapse: collapse;\"\u003eFeaturing a relaxed, dropped shoulder style and oversized fit, this hoodie allows for complete freedom of movement, whether you're crushing a lift or running errands. 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