Privacy Policy
PRIVACY POLICY
1. Who We Are
This website is operated by:
EliteFTS UK LLC
Email: ukcustomerservice@elitefts.net
EliteFTS UK LLC is an independent business entity that purchases and resells products from EliteFTS.com, Inc.
For the purposes of UK data protection law, EliteFTS UK LLC is the data controller responsible for your personal data.
2. What Information We Collect
We may collect and process the following personal data:
Information you provide directly:
- Name
- Billing and delivery address
- Email address
- Phone number
- Payment details (processed securely via third-party providers)
- Account registration details
- Communications with us
Automatically collected data:
- IP address
- Device and browser information
- Pages visited and time spent on site
- Referral sources
This information may be collected using cookies and similar technologies.
3. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders
- Deliver products and services
- Provide customer support
- Manage your account
- Improve our website and user experience
- Prevent fraud and maintain security
- Send marketing communications (only where you have consented)
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract: To fulfil orders and provide services
- Legitimate Interests: To improve our services and prevent fraud
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: Where required by law
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable essential website functionality (e.g. shopping cart)
- Analyse website traffic and performance
- Personalise your experience
- Support marketing and advertising
You can manage your cookie preferences through our cookie banner.
For more information, please see our Cookie Policy.
6. Sharing Your Information
We may share your personal data with trusted third parties where necessary, including:
- Payment processors (e.g. Shopify Payments, PayPal, Tyl)
- Shipping and logistics providers
- IT and website service providers (including Shopify)
- Marketing and analytics providers
We only share information necessary to provide our services.
We may also disclose information:
- where required by law
- in connection with a business transfer, merger, or restructuring
7. Relationship with EliteFTS.com, Inc.
As part of our operations, EliteFTS UK LLC may share limited information with EliteFTS.com, Inc. for purposes such as:
- product sourcing and fulfilment coordination
- inventory and operational support
Any data shared is limited to what is necessary and handled in accordance with applicable data protection laws.
8. International Data Transfers
Some of the third parties we use, including EliteFTS.com, Inc., may be located outside the United Kingdom.
Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs)
- Transfers to countries deemed to provide adequate protection
9. Data Retention
We retain personal data only as long as necessary to:
- fulfil orders
- meet legal and accounting obligations
- resolve disputes
- enforce agreements
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact:
📧 ukcustomerservice@elitefts.net
11. Marketing Communications
You will only receive marketing communications where you have opted in.
You can unsubscribe at any time by:
- clicking the unsubscribe link in emails
- contacting us directly
12. Data Security
We implement appropriate technical and organisational measures to protect your personal data.
All payments are processed securely through trusted third-party providers.
13. Third-Party Services
Our website is hosted on Shopify and uses third-party services for:
- payments
- analytics
- marketing
These providers may process your data on our behalf.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page.
15. Contact Us
If you have any questions about this Privacy Policy or your personal data: